Building Businesses That Actually Last with Ira Zlotowitz

What actually determines whether a business survives?

In this episode of Get Real, Get Weiser, I sit down with Ira Zlotowitz, who has structured billions in commercial real estate transactions, to talk about building companies from scratch that last through cycles.

We cover:

• Why revenue is the foundation of everything
• The danger of perfecting product before proving demand
• The first invisible failure in young companies
• Why most startups really die
• The difference between reversible mistakes and permanent decisions
• How to think about timing, runway, and durability

If you’re building something right now, or thinking about it, this is a conversation about survival, not hype.

Listen in.